Back in 2011, we started the idea of popup screenings with a screening season for award winning documentary, A Small Act.
It was organised by Lucy Devall, a trustee of the Cicely Foundation, a charity that supports Peace Matunda, a young persons’ project in Tanzania. “From what we made on ticket sales,” she says, “another class of 30 students can now continue their education.”
The screening was an example of “pop-up cinema” being pioneered by Dogwoof. The company, which specialises in highly regarded documentaries about social issues (Black Gold, Burma VJ, Restrepo), recruits “ambassadors” (around 100 to date) for their films who will agree to screen them in their local communities – in village halls, libraries, art galleries or any venue with a public-event licence. So these screenings can “pop up” anywhere.